Job Description

Job Title: Social Media Manager

HOW TO APPLY: Please read below and submit your resume, portfolio (or links to brand accounts you've worked on), and a few sentences about why this role excites you to jobs@boarderie.com - Applications with portfolios/work samples will be considered first!

Have a favorite TikTok or social post you wish you made? Send it along — we love seeing what inspires you.

Location: Remote (Hybrid options available for NYC or West Palm Beach, FL)

We’re looking for a creative, culture-savvy Social Media Manager who knows how to build an audience, tell a great story, and create content that truly connects — not just fills a calendar.

You’ll lead our content strategy across all organic channels including Instagram, TikTok, Pinterest, & Facebook while also collaborating with the paid media team to bring top-performing content ideas and angles into ad creative for paid channels. If you always know the trending audio before it’s trending and live for content that makes people hit save, share, or screenshot — this might just be your dream job.

We’re Boarderie — one of the fast-growing brands in Shark Tank history. We are disrupting the edible gifting industry, with the first & only fully-arranged gourmet cheese and charcuterie boards shipped nationwide. Whether you're celebrating a birthday, sending a holiday gift, or impressing clients with a corporate gift, Boarderie makes it effortless to gift and host in style — no prep, no stress, just beautifully crafted boards delivered ready to enjoy.

We’re not your average food brand. We’re design-obsessed, growth-oriented, and focused on making things beautiful, delicious, and effortlessly delightful. Our small-but-mighty marketing team works together like a well-styled board: creative, collaborative, and balanced. If you're bursting with ideas, energized by fast-paced work, and excited to build content that gets noticed — we’d love to meet you.

• Collaborate with the marketing team and cross-functional partners to develop creative strategies & a monthly content calendar aligned with brand and business objectives.
• Own the organic social strategy & lead our brand presence across Instagram, TikTok, Pinterest, Facebook & emerging platforms to drive brand awareness and engagement 
• Collaborate with the marketing team and independently create engaging high quality original videos & photos that resonates with our audience and stays on-brand. 
• Bring the brand to life & build community on social by engaging with our customers via comments & DMs
  

• Collaborate closely with the growth team to brainstorm and develop engaging hooks, messaging angles, and creative ad concepts that are conversion-focused, on-brand & and tailored to the platform nuances 
• Translate learnings from organic content and top-performing posts into actionable insights that inform paid media strategy
• Help source and vet creators who can produce compelling UGC for paid & support the briefing process — ensuring creators are aligned with campaign goals, brand tone, and deliverable expectations
• Manage creator communications, including outreach, negotiations, timelines, and asset delivery
  

• Use data-driven insights to refine strategies and improve the effectiveness of future campaigns.
• Identify and define key KPIs for each social platform (engagement, reach, saves, shares, CTR, follower growth, etc.) and use them to inform ongoing strategy and ensure content is tracking towards those KPIs
• Analyze content performance weekly and monthly to identify trends, optimize future content, and inform creative direction
• Stay updated on industry trends and competitor activities to ensure our content remains fresh, competitive, and exciting.
  

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 2–4 years experience managing social media for a brand with a proven track record of growing engagement & reach (bonus if it’s DTC, eCom, or CPG)
• Proven ability to manage multiple platforms, schedules, and campaigns while maintaining attention to detail and meeting deadlines.
• Deeply fluent in TikTok, Reels, and Instagram culture
• Skilled in Canva, CapCut, and editing software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools.
• Strong understanding of analytics tools (e.g., Meta Business Suite, Google Analytics, or third-party social analytics tools) to track performance and inform strategies.
• Strong copywriter — you can craft hooks, captions, and CTAs that stop the scroll
• Comfortable being on camera and showing up in content
• Full of ideas and excited to try new things (you bring the creativity — we’ll bring the cheese)
• Ability to work both independently and collaboratively in a dynamic startup environment.

Bonus Points If You Have:

• A few viral TikToks or high-performing Reels in your portfolio
• Experience writing for paid ads or creator scripting
• A passion for cheese, food styling, or premium gifting
• Experience managing paid ads

Perks & Benefits

• Competitive salary
• Monthly health stipend
• Remote-friendly work environment
• Team offsites at our West Palm Beach facility
• Cross-functional exposure — work closely with growth, creative, and product
• Real ownership of your work — we move fast, and your ideas won’t sit in a doc forever
• Room to grow — this role has real upward potential as the team scales
• Employee discount on all products (yes, you’ll always have cheese)
• A small, supportive, smart team that likes each other

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