The Motorcraft Parts Marketing Manager is responsible for developing, executing, and optimizing marketing/incentive programs that drive sales, brand loyalty, and customer engagement within the Automotive Parts Group. This role requires a deep understanding of the automotive aftermarket industry, customer needs, and the ability to collaborate across sales, product, and marketing teams to create effective promotions, loyalty programs, and strategic campaigns.
Design, implement, and manage loyalty, incentive, and promotional programs for wholesale and retail customers.
Align programs with overall business goals, brand strategies, and sales targets.
Create multi-channel marketing plans (email, digital, social media, print, events) to support program initiatives.
Develop promotional calendars, customer segmentation strategies, and campaign timelines.
Collaborate with vendors, suppliers, and internal product teams to secure program funding, co-op support, and joint promotions.
Manage relationships with external marketing agencies and partners when needed.
Monitor and analyze program effectiveness using KPIs (ROI, participation rates, sales lift, customer engagement).
Provide regular reporting, insights, and recommendations for optimization.
Create sales tools, program guides, training materials, and other resources to empower the sales team to drive program adoption.
Work closely with the sales force to communicate program details and value propositions.
Gather and apply customer feedback and market research to refine programs and marketing strategies.
Plan and manage program budgets, ensuring effective use of resources and delivering maximum impact.
Bachelor's degree in related field or minimum 5 years of parts marketing/sales enabler experience, preferably in automotive aftermarket or B2B program marketing.
Strong understanding of the automotive parts industry, distribution models, and customer channels (national accounts, retailers, installers, jobbers, dealers).
Excellent project management skills with the ability to manage multiple programs simultaneously.
Strong analytical skills and experience with analytics tools.
Expert level proficiency in Office365 suite, marketing automation platforms, digital marketing tools and analytics platforms.
Exceptional written and verbal communication skills.
Ability to thrive in a fast-paced, collaborative environment.
Preferred Qualifications:
Experience with loyalty programs and customer retention strategies.
Expert on SAP, UDB, Salesforce, EDI, FADb or similar platforms.
Working knowledge of Ford Motor Company aftersales systems and platforms
Event management experience (trade shows, dealer meetings, customer appreciation events).
MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.
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