Job Description
Job Description
Job Description
Benefits and Perks:
401K with company match
Health insurance, including Medical, Dental, and Vision
HSA with company match
Ancillary benefits include STD, LTD, and Life insurance
Paid time off and paid holidays
FREE lunch at local brand-related restaurants
PerkSpot corporate nationwide discount program
And much more!
Job Summary:
The Director of Marketing is responsible for leading and executing marketing strategy for our Mexican concept restaurant brand(s), driving brand awareness, guest traffic, and revenue growth. This role will oversee the development and execution of marketing campaigns, brand positioning, digital strategy, community engagement, and local store marketing initiatives. The ideal candidate has a deep understanding of the food & beverage industry, especially within culturally rich and experiential dining brands, and brings a strong background in strategic leadership, cross-functional collaboration, and data-driven marketing.
Sun Holdings is one of the top franchise organizations in the U.S. and one of the largest minority-owned organizations based in Dallas, TX. Sun Holdings employs 30,000 team members and provides services to more than 1,200 locations across 35 states with popular U.S. brands. We are growing and plan to open more restaurants in the future.
This position is located at our Corporate Headquarters in Dallas, Texas, where our culture is engaging and collaborative due to our onsite Monday through Friday operations. We invite you to learn more about Sun Holdings at We were awarded one of 2024 Americas Greatest Workplaces by Newsweek magazine!
Responsibilities:
Develop and lead brand marketing strategy for the Mexican restaurant concept across all channels
Design and execute marketing campaigns to drive awareness, traffic, and loyalty
Manage digital marketing initiatives including social media, SEO/SEM, email, and web presence
Oversee the creative development and brand identity, ensuring consistency across all touchpoints
Collaborate with operations, culinary, HR, and finance teams to align marketing efforts with business goals
Lead community engagement and local store marketing to foster brand love and regional relevance
Monitor market trends, consumer insights, and competitive landscape to guide strategic decisions
Manage agency/vendor relationships and marketing budget with focus on ROI and performance metrics
Lead, coach, and develop a small marketing team with strong focus on innovation and accountability
Requirements:
5+ years of progressive marketing experience in the restaurant industry
2+ years in a marketing leadership role, preferably with a focus on brand development and field execution
Strong understanding of multicultural marketing, especially within the Hispanic and Latin American communities
Proven success in building integrated marketing campaigns and managing multi-channel strategy
Experience with brand storytelling, digital marketing platforms, and local marketing activation
Strong analytical and project management skills
Excellent communication and collaboration abilities across departments and with external partners
Bachelors degree in Marketing, Business, or related field required; MBA is a plus
Bilingual (Spanish/English) is a plus
We at Sun Holdings are committed to delivering a rewarding experience to our customers and a stimulating career environment for our employees. Sun Holdings is an Equal Opportunity Employer.
Job Tags
Local area, Monday to Friday,