Job Description

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

• Develop strategies and oversee the execution of comprehensive marketing strategies for the retail network.
• Evaluate market and segment analytics and provide recommendations on how best to reach targeted prospects and generate leads for the sales team.
• Manage the execution of retail marketing strategy to ensure lead generation growth targets are met.
• Lead communication with leadership to maintain alignment with goals and objectives.
• Lead integration of retail marketing programs with product commercialization strategies.
• Oversee and support global retail marketing team and help ensure alignment with global marketing strategies.
• Monitor the use of the company brand to help reinforce consistency across all markets. Lead marketing strategy discussion on current products around competitive positioning based on the global landscape.
• Develop relationships with global marketing team to support global alignment of the company’s retail marketing programs and sales support materials.
• Make clear recommendations supported by data and global cross-functional input to develop retail market strategies that increase customer engagement and generate revenue.
• Facilitate ongoing discussions with the global marketing team about retail marketing strategies and tactics.
• Manage the ongoing evaluation of strategies and tactics implemented to continually refine programs for optimal Return on Investment (ROI).
• Determine effectiveness of marketing campaigns by analyzing the data and reporting on the measurable results.
• Lead discussions with the global marketing team to align on standard campaign reporting requirements and format.
• Work across the organization to ensure strategic alignment with overall company goals.
• Actively lead, build and develop the Retail Marketing Team into a cohesive team that aligns with the goals of the business.

Minimum Qualifications

• Bachelor’s degree in marketing, communications or related field, along with at least 8 years’ related experience is required. Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Frequent travel (6-20%)

Preferred Qualifications

• Experience in marketing, product management, communications, or public relations.
• Strong leadership skills and history of demonstrated successes.
• Excellent communicator with ability to influence across all functional areas.
• Excellent oral and written communication skills including the ability to clearly present recommendations and summarize results for executive leadership.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities

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